India Oral Hygiene Market Share, Size and Forecast 2023-2028 (2024)

Market Overview:

The India oral hygiene market size reached US$ 1844.0 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 2,586.3 Million by 2028, exhibiting a growth rate (CAGR) of 5.3% during 2023-2028.

Oral hygiene is the process of maintaining the health of teeth and mouth. Some of the common oral care products include toothbrush, toothpaste, breathe fresheners, mouthwash, and dental floss. Oral hygiene practices help to prevent toothache, gingivitis, tooth decay, periodontal disease, oral cancer, halitosis, and plaque. Along with this, the services provided by dentists and orthodontists are also crucial in maintaining dental hygiene.

The India oral hygiene market is primarily being driven by the significant economic growth, changing lifestyles, and rising disposable incomes. This has, in turn, led to high smoking rates and an increase in the consumption of processed food products, which is contributing to the rising prevalence of caries and other dental ailments in the country. Additionally, the Government of India (GoI), in collaboration with vendors and dental associations, is organizing free dental camps to spread awareness regarding appropriate maintenance of oral hygiene. Such initiatives are acting as a major growth-inducing factor for the oral hygiene market in India. Moreover, key players are constantly introducing multifunctional products that are integrated with smart technologies, which is inflating the sales of premium oral care products in the country. Apart from this, easy product availability through online and offline retail channels and increasing customization depending on the need of the consumer are further creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India oral hygiene market report, along with forecastsat the country and regional level from 2023-2028. Our report has categorized the market based on product, distribution channel and application.

Breakup by Product:

• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Accessories/Ancillaries
• Denture Products
• Dental Prosthesis Cleaning Solutions
• Others
  

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others
  

Breakup by Application:

• Adults
• Kids
• Infants
  

Breakup by Region:

• North India
• West and Central India
• South India
• East India
  

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Key Questions Answered in This Report

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